HOROI

New launch scorecard · rubric v0.2

The Arden

New Launch scorecard · D23/OCR · 95 new sales 2023-08-2025-11

B-
63/100
75% measured

Carried by entry price & value (4.0/5); capped by supply & exit dynamics (2.0/5).

Best for: Value buyers entering below cohort pricing for relative upside.

Overall63B-

the headline rubric: value, supply, location, investment, product

Value73B+

entry 24th pctile of vintage cohort · +24% vs D23 resale

Investment44D+

+2.9%/yr vs OCR cohort · 35% sold in first 3mo · 12 rival D23 launches

The rubric

How we rate →

  • Entry Price & Value

    25%
    computed
    4.0/5

    1781

    $1781 = 24th pctile of 29 OCR launches (launch±18mo; cheaper=better value)

  • Supply & Exit Dynamics

    15%
    computed
    2.0/5

    12 D23 rivals

    12 competing D23 launches; 35% sold in first 3mo (slow absorption)

  • Location & Connectivity

    15%
    computed
    4.0/5

    4.1min walk to Phoenix

    4.1min to PHOENIX LRT STATION Exit A (straight-line x1.35 detour @80m/min), 7 bus stops <=400m; anchors med=6.7 p75=12.3 of 183 launches

  • Investment Profile

    15%
    computed
    2.0/5

    ~+2.9%/yr vs OCR cohort med +4.5%/yr

    annualized relative gain vs OCR cohort (2 D23 comp(s)); absorption ok

  • Developer Track Record

    10%
    manual · awaiting data
    3.0/5

    Awaiting data — neutral placeholder. needs past-launch ledger (manual)

  • Layout & Product

    10%
    partial
    3.5/5

    avg 95sqm, 30% <70sqm

    unit-mix from txn area distn (floor plans not in DB -> partial)

  • Sentiment Signal

    10%
    manual · awaiting data
    3.0/5

    Awaiting data — neutral placeholder. manual aggregated overlay (Tier3 fragile layer)

Strongest: Entry Price & Value · Weakest: Supply & Exit Dynamics. Each category is scored 0–5 against public anchors, multiplied by its weight and scaled to 100.

Key facts

Avg new-sale price
$1,781 psf
New sales recorded
95
District / segment
D23 · OCR
Launch month observed
Aug 2023
Last new sale
Nov 2025
Nearest MRT
Phoenix · 4.1 min walk

Data coverage

75%

75% of this rating’s weight is measured from data. The rest is a clearly-labelled placeholder or estimate — never silently blended in.

computed
— fully measured from source data (full coverage credit)
partial
— real but proxy signal (half credit)
inferred
— estimate, dampened toward neutral (no credit)
manual
— neutral 3.0 placeholder awaiting data (no credit)

Map

Price history

median $psf by month

Median transacted $psf per month from URA caveat data — new-sale (developer) versus secondary (resale and sub-sale). Thin bars show monthly transaction counts; gaps mean no transactions that month.

  • median new-sale $psf
  • median secondary $psf
  • transactions / month
  • trend extrapolation — not a forecast